Business thrives on an excellent marketing. Marketing can
make or break your company. 7 Ps of marketing are a set of marketing strategy/tactics
which you can use to target your customers.
Product
Product is what you sell to your customers. It includes all the
features, services, advantages that your customer will benefit from buying your
product. When marketing your product or services you need to focus/highlight on
the services, benefits and features your customer would like to have in your
product.
Price
Price refers to your pricing strategy for your product or services and
how it will affect your customers. It is important to know what your customers
are willing to pay for your product/service, overhead expenses, payment methods
and profit margin. To retain customers you will have to provide various offers
and discounts.
Place
Place is where your product/service are made, seen, sold and distributed.
Easy access of product to your customers is vital and it is important that your
customers find you. To beat your competition you can set yourself apart from
your competitor through innovative design and pricing
Promotion
Having a promotional activity lets your business become popular in short
time and makes your customer aware of your products and services.
Process
Process means the process involved in delivering the product/service to
the customer. Having a good process ensures that your goods are delivered
repeatedly with the same standard of service.
Physical Evidence
Physical evidence refers to all the things which are visible to your
customers when he is interacting with your business which includes branding of
the product, packaging, place where the product or service is made available.
People
People refer to the people who work for you including yourself.
Customers will come back and buy your product or service if you provide
excellent service. And if the service is excellent then the customers will
refer your products to their near and dear ones.
Next step: Explore Sales Funda® CRM , ERP , or book a demo . Browse city guides on Locations .
Next step: Explore Sales Funda® CRM, ERP, or book a demo.