Your process
Tell us how your business works — teams, roles, terminology and day-to-day flow.
Core Your Business. Your Workflow. Your Software.
Business Software Built Around Your Workflow
Sales Funda® provides modular business software that can be adapted to your actual business processes. Choose the solutions you need and get the application configured and customized around the way your business works.
Modular. Configurable. Built around your business.
Since 2009
Subject to requirement & feasibility
Adapted to your process
Workflow, roles, approvals and reports — configured for how you work.
Why Sales Funda®
Your Business Is Unique. Your Software Should Be Too.
Every organization has its own way of working — from enquiries and approvals to production, accounts, employee management, service and reporting. Sales Funda® adapts the application to your business workflow instead of forcing your team to change the way they work.
Your requirements
Define the information, approvals, reports and workflows you need.
Your application
Get selected solutions configured and customized around your business.
From your workflow to your application
How we go from your process to a working system
Customer’s business workflow → Sales Funda® application — configured and customized where required.
- 01 UnderstandWe understand your existing business process, teams, roles and workflow.
- 02 DesignWe map the required process, screens, approvals, data and reports.
- 03 Configure & customizeWe configure and customize the selected Sales Funda® solutions around your requirements.
- 04 DeployYour teams start working with an application aligned to your business process.
- 05 GrowAs your business changes, additional solutions and enhancements can be added where required.
Your business workflow
Requirement analysis
Solution design
Configuration + customization
Application
Ongoing growth
Software that adapts
We don’t force your business into a fixed workflow
Most businesses develop processes around their customers, products, teams and industry. Instead of forcing your team to follow a rigid software workflow, Sales Funda® works with you to understand your process and adapt the application around your requirements.
Don’t change your business workflow for software. Tell us how your business works — we help configure and customize Sales Funda® around your actual processes.
“Your Business. Your Workflow. Your Software.”
Choose the solutions you need. We adapt the application around the way your business works.Modular + customized
Choose What You Need. Customize How You Work.
Not every business needs every solution. Sales Funda® lets you choose the capabilities relevant to your business and adapt them to your workflow. Examples only — dependencies may apply.
HR & Payroll
Finance & Accounts + Compliance
CRM & Sales + Accounts + Service
Manufacturing + Purchase & Inventory + Accounts + HR
Real Estate CRM + Accounts + HR & Payroll
Business solutions
Use the solutions you need today — expand as you grow
CRM is one solution among others — not the parent of every module. Each solution can be configured around your workflow where required.
CRM & Sales
Leads, enquiries, quotations, customers and sales workflows — adapted to your stages and approvals.
Explore CRM & SalesSF HRMS
HR, payroll and Indian compliance — attendance, leave, payslips, PF/ESI/PT/TDS.
Explore SF HRMSFinance & Accounts
Invoices, payments, expenses and financial workflows on the same operational record.
Explore billing & accountsManufacturing
Production floor, BOM, QC and costing — SF MFG on Astra.
Explore ManufacturingERP Software
All modules — manufacturing, purchase, inventory, CRM, HRMS and more.
Explore ERPExpense module
Staff / field expense claims with approval — a module inside Sales Funda®, not a full travel agency system.
Explore expensesService & AMC
Tickets, visits and AMC contracts tied to what you sold and installed.
Explore serviceSF Dialer
Telecalling for Sales Funda® CRM — dual-SIM logging, dial pad, reminders and live call analytics.
Explore SF DialerWhat can be customized?
Configured around your requirements
Depending on your requirements and technical feasibility — not unlimited customization.
- Business workflow
- Forms & fields
- Screens
- User roles
- Approval hierarchy
- Statuses & stages
- Notifications
- Reports & dashboards
- Document formats
- Business rules
- Data capture
- Module connections
- Process-specific functionality
Industries
Industry workflows differ — your software can too
Every industry has different workflows. Sales Funda® can be adapted around your industry’s operational requirements.
Equipment & machinery
Serialised products, installation and ongoing service on the same customer record.
HVAC / refrigeration / electrical
Sales-to-installation continuity with service visits and AMC follow-through.
Trading & distribution
Multi-branch stock with purchase and sales documents in one system.
Service businesses
Delivery, pending installations, tickets and AMC tied to the sale.
Real Estate
Leads, site visits, bookings and inventory for property consultants — Prop CRM.
Manufacturing
Production, inventory and dispatch processes configured around how you run the floor.
Travel
Travel agency and tour operator CRM — leads, quotes, itineraries, bookings and profit.
Hospital Management
OPD, IPD, doctors, billing, pharmacy, laboratory and hospital operations — one connected system.
Organisation fit
Multi-company and multi-branch without separate databases
Your Organisation can hold multiple Companies. Each Company can have Branches and Inventory locations — so distributed operations stay structured.
1 Organisation
2 Company
3 Branch
4 Inventory location
One customer / organisation file for the journey you configure
SF Astra · astra.salesfundaa.com
Meet SF Astra
SF Astra is an AI assistant for Sales Funda® — the same account your team already uses. Sign in with your Sales Funda® QR. Astra can only do what that user is already allowed to do.
Signed in with the same Sales Funda® account. Rights match what the organisation admin assigned.
You
Hotel Sagar ka pending tax invoice nikalo aur WhatsApp par payment reminder bhej do
Looking up the tax invoice on that organisation in Sales Funda®
Drafting the reminder — waiting for your approval
Astra
Reminder ready for Hotel Sagar on WhatsApp Business. Approve karein to bhej doon?
WhatsApp
Gmail
Sales Funda® Masters
Web Search
Illustration of the assistant. In Confirm mode nothing is sent until you approve it.
Customers
Trusted by businesses over the years
Dial N Search Private Limited has supported business technology and software operations since 2009.
Royal Pack Industries
Packaging operations — sales through to fulfilment on one record.
Watch their story →
National Refrigeration
HVAC and refrigeration — install and service after the sale.
Watch their story →
National Rubber Udyog
Manufacturing and trading — documents and stock in one system.
Watch their story →
Dharmanandan Techno Projects
Project work — delivery, installation and after-sales together.
Watch their story →
Google reviews
What customers say about Sales Funda®
4.4 from Google reviews — read more on our Google Business Profile.
★★★★★
“Very Prompt Response. Happy to work with salesFUNDAA CRM. Satisfactory. Special thanks to Mr. Vijay sir & Team.”
★★★★★
“SalesFundaa is a professional CRM software service provider. Well experienced team which deliver their services on time & provide wonderful support. Overall satisfied on time delivery & support.”
★★★★★
“Great experience, quick responsive team. Everyday I am learning new and fastest way of communicating through all documents in few clicks — this is how Sales Funda made my work more easy. I personally recommend this service.”
★★★★★
“Thanks to Sales Fundaa CRM, I am able to manage the contact database, do the sales tracking, manage pre-sales and post-sales activities, Accounts, Store and HR. Simple and user friendly software which helped in our business growth.”
FAQ
Quick answers
What is Sales Funda®?
Modular business software — CRM, HR & Payroll, accounts, manufacturing, purchase, inventory, service and more — that can be configured and customized around your workflow.
Do I need every module?
No. Choose what your business needs. You can expand later as requirements grow. Some configurations may have technical dependencies.
Is it fixed, one-size-fits-all software?
No. The application can be configured and customized around your workflow and requirements — subject to requirement and technical feasibility.
Is CRM the parent product?
No. CRM & Sales is one of the business solutions available in Sales Funda®. HR & Payroll, manufacturing and other solutions can stand on their own according to your needs.
How do I get started?
Discuss your workflow with Sales Funda® — tell us how your business works, then we map solutions, configure and demo on real screens.
Made in India · Built for Indian businesses
Proudly Made in India
Sales Funda® is built by Dial N Search Private Limited, an Indian technology company working since 2009. It is designed, coded, hosted and supported in India.
Indian company
Dial N Search Private Limited, building business software in India since 2009.
Built in-house
Every module is designed and coded by our own team in India.
Hosted in India
Sales Funda® runs on our servers in an Indian data centre in Navi Mumbai.
Made for Indian business
GST billing, Indian sales and service workflows, and SF Astra in Hindi and English.
When you choose Sales Funda®, you support Indian technology.
Tell Us How Your Business Works
Discuss your workflow with us. We will help configure and customize Sales Funda® around your actual processes — so your teams work with a system designed around their requirements.