92 35 35 35 35 Discuss Your Workflow

Prop · Property Consultant CRM · by Sales Funda®

Real Estate CRM Software for Property Consultants in India

From lead to site visit to booking. Prop manages enquiries, inventory units, property matching, follow-ups, channel partners and commissions — built for Indian brokers and consultants, on SF Astra.

Discuss Your Workflow Book a Demo Download catalog PDF
Prop Real Estate CRM dashboard — leads, follow-ups, site visits and conversion funnel

Live product · astra.salesfundaa.com/apps/prop · Built on SF Astra

What it is

One CRM for the property sales journey

Leads, follow-ups, site visits, bookings, property/project/builder inventory, agent commission and CP tracking — not a generic sales CRM with a “real estate” label.

Leads & pipeline

Status, Hot/Warm/Cold, source, assignee, next follow-up — list or Kanban.

Lead 360°

Requirements, AI summary, Call/WhatsApp, site visit and create booking on one screen.

Property matching

Rule-based matches with % fit against inventory — share units to the buyer.

Inventory

Properties, projects and builders — Available, Reserved, Booked, Sold.

Site visits & bookings

Schedule visits and convert interest into booking files.

CP & commission

Channel partner leads and commissions separate from agent commission reports.

Command center

Real estate dashboard that shows pipeline and inventory

Filter by period, employee or project. See new/qualified/hot leads, overdue follow-ups, site visits, negotiations, bookings and available units — plus funnel, source mix and executive performance.

Prop CRM dashboard with KPI cards, conversion funnel and lead sources

Dashboard — leads, FUs, site visits, bookings, available units, funnel and source chart

Leads & Lead 360°

Pipeline built for property enquiries

Capture project interest, BHK, budget band and source (Online, Instagram, Hoarding, Walking, Reference, Channel Partner). Import/export CSV. Open Lead 360 for matching and next actions.

Prop CRM leads list with project interest, status and priority

Leads — project, BHK, budget, status, Hot/Warm/Cold, source, assignee, next FU

Prop CRM Lead 360 with AI summary and property matching

Lead 360° — AI summary, requirements, property matching % and share

Inventory

Properties, projects and builders in one place

Unit-level inventory with BHK/shop, floor, location and price — filter by project, configuration and status (Available / Reserved / Booked / Sold).

Prop CRM properties inventory with unit status and prices

Properties — inventory units linked to projects and locations

Reports & channel partners

Source, executive, agent and CP commission visibility

Know which partners bring leads and which convert — CP leads kept separate from agent commission.

Prop CRM CP leads report for channel partner performance

CP leads — partners, conversion, open/won/lost; also reports by source, project, executive, lost reasons

  • By source / project / executiveSee where demand comes from and who closes.
  • Lost reasonsLearn why deals drop after site visit or negotiation.
  • Agent & CP commissionTrack payouts for internal agents and channel partners separately.

SF Astra

Prop built on SF Astra

Prop runs at astra.salesfundaa.com/apps/prop — cloud Property Consultant CRM with role-based access for consultants, managers and partners.

How SF Astra works Open Prop app

Built for property sales teams

Who Prop Real Estate CRM is for

Configured around how your brokerage or builder desk actually works — subject to requirement and technical feasibility.

  • Property consultants
  • Real estate brokers
  • Channel partners
  • Builder sales desks
  • Agency teams
  • Residential inventories
  • Commercial / shop inventories
  • Multi-project portfolios

Real Estate CRM India

Property consultant CRM demos across top Indian cities

Cloud Prop nationwide. Explore city guides for Real Estate CRM near you — or book a demo from anywhere in India.

FAQ

Real Estate CRM — common questions

What is Prop Real Estate CRM?

Prop is Property Consultant CRM by Sales Funda® for brokers and agencies — leads, inventory, site visits, bookings, agent commission and channel partner tracking on SF Astra.

Does it manage property inventory?

Yes. Properties, projects and builders — with unit status (Available, Reserved, Booked, Sold) and filters by BHK/project.

Can it track channel partners?

Yes. CP leads and CP commission reports sit alongside agent commission, source and executive reports.

Is it available across India?

Yes — cloud product with demos and partner coverage in major Indian cities.

Your process

Customized Around Your Property Sales Workflow

Your lead sources, site-visit process, inventory naming and CP commission rules may differ from another brokerage. Prop can be configured around your process — subject to requirement and technical feasibility.

  • Lead stages, sources and assignment rules you use
  • Site visit and booking milestones
  • Inventory fields for your projects and unit types
  • Agent vs channel partner commission reporting

Configured and adapted around your workflow — subject to requirement and technical feasibility.

Discuss Your Workflow How it works
01Your process

Tell us how your business works.

02Your requirements

Roles, approvals, data and reports you need.

03Your application

Configured and customized around your workflow.

Ready to run property sales on one CRM?

Tell us how your leads, site visits and inventory work today. We will walk through Prop on real screens — and share the catalog PDF.

Discuss Your Workflow Download catalog PDF 92 35 35 35 35