ERP and CRM systems
use two different aspects deployed to increase profitability. ERP can reduce your business overheads and its implementation can minimize
costs. It ideally makes your business processes more efficient by cutting
down of capital spent on those
processes. At the same time a CRM may be
deployed to increase profits by producing greater sales
volume.
On the most basic
level, Sales Funda®
CRM software handles your front-office activities, while Sales Funda® ERP
focuses on the back office process.
Even if the core
functionalities are different these systems overlap in some areas and can be completely integrated to put your
business into overdrive adding technological experience and lessening the gap between production, sales and profits.
At Sales Funda® we
point out the difference something like this
What is CRM?
CRM at its simplest is software for managing a company’s interactions with
current and potential customers. It is
essentially used to organise, automate and synchronise sales, marketing and
customer service. Sales Funda®
CRM software has developed to include all areas of the customer experience. It is
used to identify potential leads/prospects, nurturing them and guiding the sales team
through the sales process to close a
deal. Once they have made customers it is ensuring that they maintain that
relationship and encourage repeat business – either more frequent orders or of higher
value.
What is ERP?
Where Sales Funda®
CRM software manages the customer, a Sales Funda®
ERP software is used to manage the business process. It vitally is deployed for improving the efficiency and
thus productivity of business processes. It allows for
the integration of data and sharing of standardised information throughout all
departments. This enables business heads to anticipate opportunities and pitfalls
in advance and plan by being a step ahead. To put it aptly Sales Funda® ERP provides a method for streamlining business
processes across different departments in a business.
Call 9235 35 35 35
for your free Demo today.
Next step: Explore Sales Funda® CRM, ERP, or book a demo.